![]() ![]() When you hear the opening line you’re thinking: ‘What the hell is this? I have to hear what this guy has been up to!’ It initially sounds like a parody, but then eventually you realise that it’s about a real experience and that it’s heartfelt, and it really changes your perspective.” But when we heard it, we immediately thought that the vocal line and lyric were very interesting. One remix we did was for a girl called Keisza, who we had met while travelling in the UK and the US during the last three years, when we were out there getting into the business and connecting with music industry people, writers, artists and record companies.”Įriksrud: “The ‘Ibiza’ track came to us via our label, Island New York, who asked us whether we wanted to remix one or more of the four songs on Mike’s EP, so they sent us the Pro Tools sessions of all four songs.”īerg: “The label at that moment did not realise that ‘Ibiza’ was a potential hit. When we remix we start from the first moment with finished vocals, which are a really good starting point to be creative.”īerg continues: “Our whole purpose was to skip the production process. When we produced artists we could spend three days recording a vocal, and polishing and editing it. To start with only an a cappella vocal is amazing. “We did some remixes just after we started Seeb,” Eriksrud begins, “just to have fun. Remixing other people’s songs was initially intended to be purely a side activity. ![]() This was the birth of Seeb, and the duo’s aim was to use it as a vehicle for their own music. Mike Posner’s career has been revitalised by a song about his failing career. So we sat down and said, let’s do something completely different,” Berg recalled. “We got tired of working on endless single and album projects and doing the same thing every day. Then, about a year ago, they decided to stop producing other people’s music. During the last four to five years they worked more consistently together as producers, and some of the songs they worked on became hits in Scandinavia. As of 2001, the two occasionally joined forces to produce other artists, and Eriksrud rented a room at Berg’s Living Room Studios. Eriksrud, who is, like Berg, originally from Trondheim, has a background in classical and jazz piano, and went on to make EDM. Berg had been working for 20 years as an engineer and producer, and also for a number of years as a mastering engineer. Simen Eriksrud and Espen Berg are known as Seeb, after their initials and the success of ‘I Took A Pill In Ibiza’ was all the more momentous for Seeb because it occurred not long after a career change of their own. A Change Of DirectionĪs a result, a bemused Mike Posner found himself catapulted into the big time once again - as did the previously unknown Norwegian duo who reinvented ‘I Took A Pill In Ibiza’. People the world over are happy to dance to it, and in some cases, one presumes, take pills to it, despite the cautionary lyrics. The resulting outlandish mashup of Scandinavian and tropical, electronic and folk became one of the best-selling singles of 2016. However, some bright spark ran the EP tracks past an obscure Norwegian production and remix duo, who spotted hitherto unrecognised potential in ‘I Took A Pill In Ibiza’ and turned the song into a tropical house dance track. ![]() The song was dressed up in a relatively traditional, folky arrangement, featuring Posner’s voice and acoustic guitar, and his new record company was planning to release it as part of a four-track EP, which, it was widely assumed, would be a low-key affair. So Posner changed labels, and penned a rather sad, autobiographical ballad, ‘I Took A Pill In Ibiza’ in which he takes a pill, feels 10 years older when coming down, warns people, “you don’t wanna be high like me,” calls himself “just a singer who already blew his shot,” and repeats: “You don’t want to be stuck on stage singing / All that I know are sad songs, sad songs”. Posner did co-write two big hits for others, Justin Bieber’s ‘Boyfriend’ (2012) and Maroon 5’s ‘Sugar’ (2014), but his label shelved two solo albums because the material on them supposedly wasn’t commercial enough. However, instead of taking off, his career as an artist stalled. In the same year his debut album 31 Minutes To Takeoff reached number 8 in the US. In 2010, singer Mike Posner enjoyed a couple of hits, amongst them ‘Cooler Than Me’. Reinvented by a little-known Norwegian production team, a song about not being famous any more made Mike Posner more famous than ever. Production duo Seeb are Simen Eriksrud (with the glasses) and Espen Berg. ![]()
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